The Intoxicologist

Sunday, September 28, 2008 Martini Recipe Contest

Join our fabulous martini recipe contest and win some great stuff...

It's time to show the world the best, most creative martini recipes that you've got. Submit something amazing and you may win some fantastic swag. The contest is simple! Fill out the contest entry form below with your best martini recipe and we'll award a first and second place winner chosen from all of the recipes we receive.

First and second place prizes will be a fabulous gift pack of products of our choosing. First place winner will receive merchandise of $100 retail value, Second place winner will receive $50 retail value.

We are looking for amazing, creative, delicious, beautiful, scientific, modern, classic, colorful, surprising, stunning...martini recipes! Get inspired, get crazy - the more creative the better.

On to the rules and particulars & important stuff to read...

· Recipes submitted must be your own original concoction. Copying a recipe from a book or website will get you disqualified.
· You must be at least 21 years of age and a legal US resident to enter.
· You authorize that any recipe submitted may be reprinted on our website at our sole discretion.
· The winning recipes will be featured on a "contest winning" recipes page.
· Recipes must be "recreatable" based upon the info submitted - we have to be able to make and try it!
· Winners will be decided by our judges & and all decisions are final.
· Contest ends November 8th, 2008 - winners will be notified via email on or about December 1st, 2008.
· No purchase neccessary to enter.
· We will not spam you! Entering our contest will not put you on our mailing list - nor do we sell or release our customer information - ever. We would love for you to sign up for our newsletter, but you'll have to do that yourself.

Volta Vodka: Your Spirit Just Got an Energy Boost

Volta is an interesting vodka I came across from White Rock Distilleries. Interesting due to the caffeine and other herbal stimulants within the spirit. Also quite interesting is their age verification requirement to gain access to their site. I had to answer a question about Jack from the comedy show “Three’s Company.” Having answered it correctly the site knew I had to have been over 21 and allowed me to enter. Ouch! That kind of smarted. In case you are not familiar with the time frame of “Three’s Company, it aired on ABC from 1977-84. I am definitely feeling my age!

Apparently Volta Vodka is made from Russian rye, quadruple distilled with spring water from France’s Northern Region. It is caffeinated and infused with five energy ingredients: Guarana, Taurine, Yerba Mate, Ginseng and Inositol. Not all of those ingredients are listed on the official site. Two, ginseng and inositol, came from a little research on the internet. I would love to hear from the company on this one and give Volta Vodka a try for actual review. In the mean time, below is a quick rundown of the energy ingredients.

Energy Boosters:
Guarana accounts for some of the caffeine. Each guarana berry yields approximately five times as much caffeine as one coffee bean.
Taurine is actually an organic acid that when investigated sounds extremely scientific and slightly disgusting in the way it works in the human body. It is a component that is often found in energy drinks, but as with many things “scientific” not all studies prove taurine to be energy-giving.
Yerba Mate is also a contributor of caffeine, but to a milder degree. Supposedly Yerba Mate differs from caffeine in that the negative side effects of jitteriness and anxiety are removed, yet the alertness caffeine gives off remains.
Ginseng is a supposed aphrodisiac and nourishing stimulant. It is also often found in energy drinks and teas, although in such a low dose the medicinal effects are immeasurable. Alas, Volta has not cornered the market on the next diet/sex therapy wonder drug!
Inositol is an interesting addition that I cannot quite figure out the reason for its inclusion. It spans vitamin B (yet is synthesized in the body thus unusable), to slows down hair loss in men (hmm…making them better looking through beer goggles perhaps?), to a cutting agent in illicit drugs (but clearly unusable for this in vodka form) and lastly alertness, focus and mental clarity – all of which seem to fall within the scientific unknown category.

Volta is not out on the liquor store shelves in my area, but that does not necessarily mean it is unavailable. Sometimes it just means it is tucked away due to lack of consumer knowledge about the product. Even so, it is available online for roughly $22 - $25. If you would like to check out Volta’s website, click on the link in the opening paragraph.

Saturday, September 27, 2008

The 26th Marie Brizard Cocktail Challenge

The 26th Marie Brizard Cocktail Challenge, USA Competition Opens its Online Voting at

Marie Brizard Cocktail Challenge opens its first online voting in 26 years

New York, NY / San Francisco, CA (PRWEB) September 26, 2008 -- For the first time in 26 years, Marie Brizard Cocktail Challenge invites the public to cast their vote online for their favorite challenger at Online voting is available from now through mid October before the regional final events in New York City and San Francisco. The challenger, who receives the most votes will receive the Hospitality Award - original bartender kit from Marie Brizard Distillery in Bordeaux, France.

This year's Marie Brizard Cocktail Challenge, USA competition brings 20 challengers from coast to coast. The USA champions, one from each coast will travel to Bordeaux in December to attend the 26th Marie Brizard International Bartender Seminar and Cocktail Competition. For over 25 years, thousands of top bartenders from around the world have participated in this seminar and competition. It is one of the most rewarding lifetime experiences for the world's bar professionals.

The west coast regional final takes place on October 27th at Conduit Restaurant in San Francisco and on November 7th at Madison Square Garden in New York City for the east coast. The challengers will mix their submissions and a final cocktail with an assigned Marie Brizard flavor at the event. The USA champions will be selected by a tasting panel, technical judges and the head judge, Chester Brandes, president and CEO of Imperial Brands, Inc., importer of Marie Brizard.

The challengers' biography, recipes and photos are available on the official site of 2008 Marie Brizard Cocktail Challenge, USA Competition at The site allows voters to cast their votes only once in each region. This year's challengers are:

The West Coast Challengers
Joel Baker, Bar Manager at Bourbon and Branch (501 Jones Street, San Francisco)
Joe Parrilli, Bartender at Clock Bar at Westin Hotel (335 Powell Street, San Francisco)
H Joseph Ehrmann, Bartender at Elixir (3200 16th Street, San Francisco)
Brian Mac Gregor, Bartender at Jardiniere (300 Grove Street, San Francisco)
Sierra Zimei, Bartender at Four Seasons Hotel (737 Market Street, San Francisco)
Camber Lay, Bar Chef at Epic Roasthouse (369 Embarcadero, San Francisco)
Joe Wrye, Bartender at Waterbar (399 The Embarcadero, San Francisco)
Tim Stookey, Bartender at Presidio Social Club (563 Ruger Street, #563, San Francisco)
Jackie Patterson, Bar Manager at Orson (508 4th Street, San Francisco)

The East Coast Challengers
Eben Freeman, Master Mixologist at Tailor (525 Broome Street, NYC)
Jason Cobb, Bartender at Brandy Library (25 N. Moore Street, NYC)
Don Lee, Beverage Director at PDT (113 St Marks Place, NYC)
Brian Miller, Bartender at Death & Company (433 East 6th Street, NYC)
Gen Yamamoto, Bartender at Zen Lounge (252 DeGraw Ave, Teaneck NJ)
Antonio Lara, Bartender at The Modern at MoMA (9 West 53rd Street, NYC)
Terence Miller, Beverage Director/Sommelier at Megu Midtown (854 UN Plaza, NYC)
Miguel Aranda, Bartender at Plaza Hotel (768 5th Avenue, NYC)
Pichet Ong, Chef at P*ONG (150 West 10th Street, NYC)
Tony Perez, Mixologist at G Lounge (111 South 17th Street, Philadelphia PA)

To learn more about this year's Marie Brizard Cocktail Challenge, please visit:

Marie Brizard is imported by Imperial Brands, Inc. in the United States. Headquartered in Palm Beach Gardens, Fla., it is a U.S. subsidiary of Belvédère S.A., one of Europe's largest producers and distributors of white spirits and wines. Belvédère S.A. operates production and distribution units in Poland, France, Bulgaria, Lithuania and the United States and additionally owns subsidiaries in Russia, Canada, Spain, Scandinavia and Brazil. Belvédère S.A. purchased Marie Brizard & Roger International in July 2006.

Imperial Brands Inc. also owns Florida Distillers Co., which has two production facilities located in Florida. This provides bottling capacity of 5 million (9-liter) cases of distilled spirits for the company and a base on which to coordinate its expansion across the U.S. To learn more about Imperial Brands, Inc., please visit the company website at:

Friday, September 26, 2008

Christiania Crowns Cocktail of the Month Contest

From master mixologist to novice vodka fan – create a cocktail showcasing Christiania Vodka and win 1000 Crowns redeemable for your choice of:

· A Christiania sponsored birthday bash
· A private cocktail lesson with a master Christiania mixologist to enhance your “Christini” knowhow
· $100 Amex cash or Shell gas card or any combination of prizes that range from 25-500 Crowns!

(Of course, you can also save up your Crowns for even more luxury items like a private jet trip.)

Simply submit your favorite drink recipe featuring Christiania Vodka to and our elite tasting panel, led this month by Jason Law of the Chelsea Hotel – Atlantic City, will vote on the winning mix. Remember, this is an ongoing contest, so feel free to enter as many recipes as you want. At the end of the month we’ll name a winner and post the winning recipe on the site and feature it in our monthly newsletter!

To join Christiania Crowns simply click the link and be the
guest of The Intoxicologist. Tour the site, read all about Christiania and learn how you can start earning more Christiania Crowns.

Diageo Backs Initiatives to Combat Drunk Driving and Underage Drinking in Indiana

SOUTH BEND, Ind., Sept 26, 2008 /PRNewswire via COMTEX/ -- Students in Indiana Learn From Survivor

Diageo, the world's leading spirits, wine and beer company is proud to support Brandon Silveria in his efforts to prevent drunk driving and underage drinking as he speaks to students and community members this week in South Bend, Indiana.

Silveria, who survived a drunk driving crash when he was a teen, spoke today to students at Washington High School in South Bend, Indiana alongside Attorney General Steve Carter about his experience. Brandon tells his story under the auspices of The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking.

"Brandon has a powerful story to share with young people and we hope his message resonates with students today and helps save lives," said Joshua Sanders, Senior Director of State Government Relations, Diageo North America. "Diageo believes our products should be enjoyed responsibly by adults and we want to send the message loud and clear that we do not want the business of anyone under the legal drinking age."

Silveria was 17 when he endured a three-week coma due to a drunk driving crash. Since his rehabilitation, Silveria has devoted himself to speaking about his experience and encouraging people under the legal drinking age to make the right decisions about alcohol. Although his speech has been permanently impaired, Silveria's presentation delivers a resounding message on the dangers of drunk driving and underage drinking and has captivated audiences across the country.

Diageo is a founding member and major supporter of The Century Council, an organization funded by some of the country's leading distillers committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," "Cops in Shops" and "We Don't Serve Teens." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at

Celebrating life, every day, everywhere, responsibly.


Liquor Group Wholesale and Drinks Americas Play the Trump Card

Liquor Group is signed by Drinks Americas Holdings to represent Trump Vodka, Old Whisky River and others in their portfolio.

Jacksonville, FL, September 26, 2008 --( Liquor Group Wholesale, publicly traded under the ticker (LIQR) was signed by Drinks Americas Holdings, Ltd. originally to represent Drinks Americas’ brands, Trump Super Premium Vodka, Trump Premium Flavors Vodkas, Willie Nelson’s Old Whiskey River Bourbon, Cohete Rum, Damiana Liqueur, Aguila Tequila, and the soon to be released Dr. Dre Chronic Cognac and Dr. Dre Topless Sparkling Vodka in Michigan. Today Liquor Group and Drinks Americas Holdings have announced that the further strengthening of this working partnership by signing Liquor Group to represent Drinks Americas’ Premium brands in 16 of the 18 U.S. Control States. “Our first strategic maneuver was in Michigan and the New England States, then our efforts naturally progressed into the other Controlled Liquor States.” says, Steve Dodge, Vice President of Control State Operations for Liquor Group Wholesale, “This is a strong friendship and a great working relationship we are developing between Drinks Americas and Liquor Group.”

J. Patrick Kenny, CEO of Drinks Americas explains, “In our view, we carry products that are synonymous with the very best of class. Liquor Group delivers the same criteria that we, Drinks Americas, wanted in brand development from a distributor.” Currently the Control States that Liquor Group is representing the Drinks Americas Holdings brands in are New Hampshire, Vermont, Maine, Ohio, Virginia, West Virginia, Utah, Washington, Oregon, Wyoming, Montana, Alabama, and Iowa.

For more information and news regarding the premium products of Drinks Americas Holdings Ltd. ( visit for Liquor Group’s catalog of products or call 1-866-REACH-LG (1-866-732-2454).

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes Donald Trump's award winning Trump Super Premium Vodka and Willie Nelson's Old Whiskey River Bourbon. The Company’s non-alcoholic brands include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters. Drinks Americas recently formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products. For further information, please visit our website at

About Liquor Group Wholesale

Liquor Group Wholesale is an emerging liquor and wine distribution company operating in 31 US States. Liquor Group Wholesale is publicly traded under the symbol LIQR. Information is available at on Liquor Group Wholesale’s operations including the past two years of audited financial statements.

Safe Harbor
Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.

Liquor Group
James McGonigal

TequilaRack™ Provides Hub for Budding Tequila Aficionados

TequilaRack™ Launches Interactive Website That Educates and Entertains Tequila Enthusiasts.

McLean, VA, September 26, 2008 --(PR.COM)-- International Tasting Group (ITG), the U.S. importer of six 100% Agave Micro Tequila brands, is looking to make wine tasting passé with an interactive website that helps gourmet enthusiasts learn about the history, production, versatility and nuances of Tequila, Mexico’s most misunderstood spirit. The website has just launched its interactive training module which is available online at

In addition to purchasing the finest Tequila brands, visitors can explore to learn about the unique process and care applied to the production of 100% Agave, the top shelf of Tequila. Developed with branding and interactive firm Fathom, TequilaRack™ helps turn fans into connoisseurs with interactive quizzes, knowledge builders and suggestions for hosting Tequila tastings, complete with recipes, ambiance tips and online invitations that can be emailed to friends. Through the website, TequilaRack™ hopes to connect with the ever-emerging subcultures of foodies who appreciate finer tastes and new ways to expand their love of gourmet spirits.

More About TequilaRack™
TequilaRack™ is a platform that allows consumers the ability to enjoy a selection of Micro Tequila brands to taste and compare. Each brand is made in extremely small batches by family run distilleries. This affords consumers a wide-range of taste profiles. This platform is designed to coincide with the continued strong growth of the super-premium Tequila market, the growing popularity of tasting flights and the increased trend towards entertaining at home.

TequilaRack™ take-home Tequila tasting kits are now available for sale. Each kit contains three distinctly different Micro Tequila brands, two Riedel Tequila tasting glasses, a proper tasting jigger and an educational DVD. Each TequilaRack™ presentation is channel specific allowing a different presentation for each class of trade at retail. A Back-Bar Rack tasting display for on-premise bars and restaurants and a Stand-Up Rack display, named the Hacienda de Tequila, for the off-premise high-end grocery and liquor stores are among the presentations available. The Back-Bar Rack display accommodates three ITG brands to be sold as a tasting flight set. The Stand-Up Rack display is for single sales at retail and houses all brands, glasses, jiggers, DVDs and Tasting Kits. TequilaRack™’s innovative and interactive website, is integral to its goal of building and educating a community of Tequila Aficionados.

More About Fathom
Fathom is a branding and interactive firm that helps businesses develop a distinct marketing presence and unique online experience. Fathom’s team of artists, communicators and marketers dive deep into a company’s business challenges and ambitions to bring the creative vision to the surface. Fathom clients include Yale University,, Jacobs Vehicle Systems, Wireless Zone, Aramark and other forward-thinking companies from the non-profit, lifestyle, online, education and business-to-business industries. Winner of over 40 design awards in the past year alone, Fathom can be found at

More About ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, display and an interactive web based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TequilaRack™ is the first trademarked platform. Additional branded tasting platforms will roll out in future months. At this time, RUMRACK™, tastings of single barrel Caribbean Rums, is scheduled for 2010.
ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.

For more information on ITG or TequilaRack™ contact
JaneLuba at 703-245-8548 or by e-mail at

Contact: Jane Luba
Phone: 703-245-8548