The Intoxicologist

Friday, September 26, 2008

Diageo Backs Initiatives to Combat Drunk Driving and Underage Drinking in Indiana

SOUTH BEND, Ind., Sept 26, 2008 /PRNewswire via COMTEX/ -- Students in Indiana Learn From Survivor

Diageo, the world's leading spirits, wine and beer company is proud to support Brandon Silveria in his efforts to prevent drunk driving and underage drinking as he speaks to students and community members this week in South Bend, Indiana.

Silveria, who survived a drunk driving crash when he was a teen, spoke today to students at Washington High School in South Bend, Indiana alongside Attorney General Steve Carter about his experience. Brandon tells his story under the auspices of The Century Council, a not-for-profit organization dedicated to fighting drunk driving and underage drinking.

"Brandon has a powerful story to share with young people and we hope his message resonates with students today and helps save lives," said Joshua Sanders, Senior Director of State Government Relations, Diageo North America. "Diageo believes our products should be enjoyed responsibly by adults and we want to send the message loud and clear that we do not want the business of anyone under the legal drinking age."

Silveria was 17 when he endured a three-week coma due to a drunk driving crash. Since his rehabilitation, Silveria has devoted himself to speaking about his experience and encouraging people under the legal drinking age to make the right decisions about alcohol. Although his speech has been permanently impaired, Silveria's presentation delivers a resounding message on the dangers of drunk driving and underage drinking and has captivated audiences across the country.

Diageo is a founding member and major supporter of The Century Council, an organization funded by some of the country's leading distillers committed to developing programs to combat drunk driving and underage drinking. These programs include "Ask, Listen, Learn," "Cops in Shops" and "We Don't Serve Teens." The Century Council also works with a broad array of education and prevention professionals on alcohol issues.

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit us at

Celebrating life, every day, everywhere, responsibly.


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