The Intoxicologist

Friday, September 26, 2008

TequilaRack™ Provides Hub for Budding Tequila Aficionados

TequilaRack™ Launches Interactive Website That Educates and Entertains Tequila Enthusiasts.

McLean, VA, September 26, 2008 --(PR.COM)-- International Tasting Group (ITG), the U.S. importer of six 100% Agave Micro Tequila brands, is looking to make wine tasting passé with an interactive website that helps gourmet enthusiasts learn about the history, production, versatility and nuances of Tequila, Mexico’s most misunderstood spirit. The website has just launched its interactive training module which is available online at
www.TequilaRack.com

In addition to purchasing the finest Tequila brands, visitors can explore www.TequilaRack.com to learn about the unique process and care applied to the production of 100% Agave, the top shelf of Tequila. Developed with branding and interactive firm Fathom, TequilaRack™ helps turn fans into connoisseurs with interactive quizzes, knowledge builders and suggestions for hosting Tequila tastings, complete with recipes, ambiance tips and online invitations that can be emailed to friends. Through the website, TequilaRack™ hopes to connect with the ever-emerging subcultures of foodies who appreciate finer tastes and new ways to expand their love of gourmet spirits.

More About TequilaRack™
TequilaRack™ is a platform that allows consumers the ability to enjoy a selection of Micro Tequila brands to taste and compare. Each brand is made in extremely small batches by family run distilleries. This affords consumers a wide-range of taste profiles. This platform is designed to coincide with the continued strong growth of the super-premium Tequila market, the growing popularity of tasting flights and the increased trend towards entertaining at home.

TequilaRack™ take-home Tequila tasting kits are now available for sale. Each kit contains three distinctly different Micro Tequila brands, two Riedel Tequila tasting glasses, a proper tasting jigger and an educational DVD. Each TequilaRack™ presentation is channel specific allowing a different presentation for each class of trade at retail. A Back-Bar Rack tasting display for on-premise bars and restaurants and a Stand-Up Rack display, named the Hacienda de Tequila, for the off-premise high-end grocery and liquor stores are among the presentations available. The Back-Bar Rack display accommodates three ITG brands to be sold as a tasting flight set. The Stand-Up Rack display is for single sales at retail and houses all brands, glasses, jiggers, DVDs and Tasting Kits. TequilaRack™’s innovative and interactive website, www.TequilaRack.com is integral to its goal of building and educating a community of Tequila Aficionados.

More About Fathom
Fathom is a branding and interactive firm that helps businesses develop a distinct marketing presence and unique online experience. Fathom’s team of artists, communicators and marketers dive deep into a company’s business challenges and ambitions to bring the creative vision to the surface. Fathom clients include Yale University, EW.com, Jacobs Vehicle Systems, Wireless Zone, Aramark and other forward-thinking companies from the non-profit, lifestyle, online, education and business-to-business industries. Winner of over 40 design awards in the past year alone, Fathom can be found at Fathom.net.

More About ITG
International Tasting Group (ITG) imports, markets and sells distinctive tastings of ultra-premium alcoholic beverages using proprietary packaging, display and an interactive web based education process that, through consumer preferences, allows Breakout Brands to be identified for individual development. TequilaRack™ is the first trademarked platform. Additional branded tasting platforms will roll out in future months. At this time, RUMRACK™, tastings of single barrel Caribbean Rums, is scheduled for 2010.
ITG is comprised of 20 owners/advisors with more than 300 years of combined expertise in the alcoholic beverages industry spanning all facets thereof including importing, production, operations, back-office, communications, sales and marketing.

For more information on ITG or TequilaRack™ contact
JaneLuba at 703-245-8548 or by e-mail at Info@TequilaRack.com

Contact: Jane Luba
Phone: 703-245-8548
E-mail:
JLuba@TequilaRack.com

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