The Intoxicologist

Wednesday, October 1, 2008

Corby to Represent Absolut Vodka in Canada

Sep 29, 2008 (Datamonitor via COMTEX) -- Corby Distilleries has entered into an agreement with Pernod Ricard providing Corby the exclusive right to represent Absolut vodka in Canada effective October 1, 2008 for the next five years to September 30, 2013.

As part of this agreement, Corby will also receive the exclusive right to represent Plymouth gin and Level vodka.

Con Constandis, CEO of Corby's, said: "I am very excited about adding an iconic brand like Absolut vodka to the Corby portfolio and even more pleased that we have been able to leverage our successful track record and relationship to secure a long-term deal. We had been seeking to add a global brand, particularly in the premium vodka segment, but were constrained by our size and resources, so the opportunity to represent Absolut vodka in Canada fits perfectly with our strategy."

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