The Intoxicologist

Wednesday, October 1, 2008

OVAL Vodka to Release Luxury Swarovski Bottle in Super-Premium Limited Edition

With cutting-edge design and saturated in 7000 Swarovski crystals, a brand new limited edition version of the award winning OVAL vodka bottle will be released this April in the UK. Costing a staggering £3,500, the OVAL Swarovski Crystal bottle will be available to buy in exclusive London night clubs such as Embassy, Dolce, Amika, Maya, Tramp, Maddox, and Chinawhite.

From this month, the stunning bottle will be presented on the back bars of the named clubs, displayed on a new invention The Glorifier, which is a rotating LCD display unit, highlighting the glittering Swarovski Crystals to create a sparkling, avant-garde display. The OVAL team will also be attending selected evenings to offer samples and to explain the OVAL Swarovski story.

Rui Amorim, the Brand Manager of OVAL Vodka UK, said: "The interest in the Trade has been absolutely fantastic! We are having to see over 150 bars, just to see which ones fit the OVAL Vodka profile."

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