The Intoxicologist

Tuesday, May 12, 2009

Argentine Malbec is a Top Seller in U.S.

Sales Soar for Malbec - Consider Luigi Bosca!

Move over Bordeaux, there's a new grape in town. Top wine magazines and websites have recently reported trends in growth for Argentine wine. On April 16, Wine & Spirits Daily reported that in 2008, out of the major wine producing countries, Argentina posted the most growth in dollar sales in the U.S. In fact, according to Nielsen scan data, in the four weeks leading up to March 7, 2009 compared to the same period last year, Argentine wines grew a whopping 52% in dollar value, up 35.6%. What is the cause of this increase of sales in the U.S. for the Argentine wine? Some think it has a lot to do with a little grape called Malbec.

Over the past year, Malbec has become the grape of choice for U.S. wine consumers. In the May 2009 issue of Wine Enthusiast Magazine, Michael Schachner reported on how Argentina has become a serious exporting force. Schachner interviewed many Argentine wine experts and exporters, including Alberto Arizu of Bodega Luigi Bosca, who believes the Malbec grape is one of the major factors contributing towards Argentina's exporting success. But there's more to it than that: "Malbec has been an extraordinary vehicle that has allowed Argentina to insert itself into the world's consciousness" remarked Alberto Arizu of Luigi Bosca.

Meanwhile, Wine & Spirits Magazine released its Annual Restaurant Poll results in the April 2009 issue, where Argentina is mentioned among the top New World wine regions as having a stronger showing than any other wine-growing country in the Southern-Hemisphere, including Australia, due to the Malbec grape. The magazine quoted Melissa Monosoff, from Savona in Gulph Mills, PA, on Malbec, stating the grape is "juicy, easy... it has tannins but they are soft and plush. It's an easy bar wine; you don't have to have any food with it."

If considering or recommending Malbec from Argentina - why not suggest Luigi Bosca Malbec Reserva 2006 - recently named in Wine & Spirits Magazine's Annual Restaurant Poll as one of the top five on-premise Malbecs for 2008. If you have any questions or would like more information, please contact Gregory White PR: Donna White, donna@gregorywhitepr.com or Rebekah Polster, rebekah@gregorywhitepr.com.

About Bodega Luigi Bosca:
The Arizu family, founders of Bodega Luigi Bosca, moved from Spain to Mendoza, Argentina in the 1890s. With roots that go back more than a century, Bodega Luigi Bosca has remained a family run enterprise becoming the benchmark for quality wines from Mendoza and one of the most dynamic wine producers of Argentina. Bodega Luigi Bosca offers wine for all occasions and palates with three very distinct labels: Finca La Linda, which represents the range and diversity of Mendoza's landscape, offering mono-varietal wines; Luigi Bosca Reserva, the next tier of wines which along with Malbec, includes Luigi Bosca Riesling - the only Riesling produced in Argentina; and Selectos de Familia Arizu, the top range that is a reflection of their best vineyards and terroir, expressed through single variety wines and a symphony of blends including Icono, a blend of Cabernet Sauvignon and Malbec. Created as a symbol of excellence and the best expression of Argentine wine Icono is crafted from a careful selection of the oldest and most noble vines from the family's Las Compuertas vineyard in Lujan de Cuyo.

http://www.luigibosca.com.ar/2007/v8/index.php

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