The Intoxicologist

Monday, May 11, 2009

Mercadito Restaurants Head to Chicago & Miami


Locations to Open in Two New Cities in 2009

NEW YORK (NY) – Mercadito is coming to the “Windy City” and the “Sunshine State!” Mercadito Restaurants, owners and operators of New York City’s Mercadito, Mercadito Grove and Mercadito Cantina renowned for their signature Mexican cuisine, is growing its family of eateries starting this summer with the opening of Mercadito Chicago (108 W. Kinzie Street between N. Clark and N. LaSalle). The restaurant group has also announced plans for Mercadito Midtown in Miami later this year.

At a time when many restaurants have shuttered or scaled back expansion plans, Mercadito Restaurants have carved a successful niche in the industry by emphasizing quality and value. Chef Patricio Sandoval and his brothers/partners Alfredo and Felipe drew from their childhood under the tutelage of father and restaurateur Manuel Sandoval (who owned the world class Madeiras in Acapulco) to develop inviting restaurants that celebrate the beauty and flavors of Mexico.

Successfully combining superior ingredients, traditional recipes and Chef Sandoval’s flair for the creative, Mercadito Restaurants have been a critical and commercial success since first opening its East Village location in 2004. Soon, Midwest foodies will get to experience Mercadito’s wide array of innovative cuisine when Mercadito Chicago opens in River North Front, in the heart of downtown Chicago.

Mercadito serves “creative Mexican” cuisine, and has developed a reputation for exquisite tacos, guacamoles, botanas and ceviches. As with its New York City locations, Chef Sandoval has also crafted Mercadito Chicago’s menu to feature native Mexican delicacies with a decidedly modern flair.

No culinary journey to Mexico would be complete without an accompaniment of Mexican spirits! In addition to a dizzying array of Mexican tequilas (from the restaurant’s tequila-only bar), beers, wines and margaritas, Mercadito Chicago’s beverage menu will feature new twists on traditional Mexican cocktails created by beverage directors/partners Tippling Bros. exclusively for the restaurants.

Past its intimate front “Tequila Lounge”, Mercadito Chicago’s visual centerpiece is the 14-seat communal table in its 100-seat dining room. The restaurant’s décor, created by New York City-based Seed Design Studio, mixes elements of contemporary Mexican arts and crafts to create a fresh and bold new backdrop for the well-established Mercadito brand. The result is a warm, approachable “artist loft” that includes a beautiful guacamole bar, a strikingly illuminated pierced metal pyramid bar, and oversized murals of modern Mexican graffiti art.

Scheduled to open in Miami this winter, Mercadito Midtown will be located inside the most celebrated dining spots, the “Restaurant Row” in Midtown Miami. Just over the bridge of Miami Beach, within seconds from major expressways, and a five minute drive from downtown Miami, Mercadito Midtown will feature a spacious main dining room and bar area (seating 157 people), separate taqueria for takeout and delivery, as well as a 110-person outdoor dining area, where guests can enjoy the tropical Miami weather.

Mercadito Restaurants have grown from their first New York City location in 2004 to become a renowned restaurant group specializing in Mexican cuisine and modern taquerias. The popularity of these restaurants can be attributed to the innovative interpretations of traditional Mexican cooking created by Chef Patricio Sandoval. The management team behind Mercadito Restaurants has over 15 years of experience and a proven track record of success in the industry. The restaurant group currently owns and operates four critically acclaimed restaurants Mercadito (New York), Mercadito Grove (New York), Mercadito Cantina (New York), Mercadito Chicago (River North Front), and the soon-to-be-opened Mercadito Midtown Miami. Their partnership with renowned beverage consultants Tippling Bros. adds creativity to their beverage programs that merge complex flavors, drinkability and the unexpected.

For additional information visit http://www.mercaditorestaurants.com/

For media inquiries, please contact:
Tracey Henry
Type A Media
212 - 226 - 3175 (P)
212 - 226 - 3978 (F)
tracey@type-a-media.com
Additional mentions of Mercadito on The Intoxicologist Is In: Agavero: Seductive Cocktails & Cuisine for Valentine’s Day

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